Pride & Passion

Pride & Passion is a campaign to encourage and help tourism businesses to put the customer experience at the heart of all they do. The idea is, if people have great visitor experiences, Scottish tourism will reap the benefit in the form of increased spend on visits, plus repeat and referred business.

Vision

Pride & Passion's vision is that Scotland consistently offers its visitors a distinctive and exceptional experience in a relaxed and authentic way.

Visitors want to feel valued and special, to receive kindly treatment, have an authentic Scottish experience and feel like they have had value for money at whatever price they are paying. This campaign will inspire a changing of hearts and minds in attitudes towards visitors in order to deliver and exceed those expectations.

The Scottish tourism industry is particularly vulnerable. Bringing in more than £4bn to the economy each year and employing 200,000 people, we have to provide an authentic Scottish experience for the visitors that arrive daily on our doorstep.

Pride & Passion are running a 'Discovery Tour' around various parts of Scotland to help build and update local knowledge of what the area has to offer visitors. If your work brings you into contact with people coming to the district we'd love you to join us in sharing pride and passion for your area on these 1 day tours. They'll remind you how much your area has to offer as well as revealing what it's like to be a visitor there.

The tours are great as development days as well as being highly enjoyable. Use them for informal networking; as a reward to a staff member; as part of the induction process for new staff, who may not know the area; or simply as a useful but different day out of the office.

Refreshments, light lunch and excellent goody bag are all included, as well as transport and entry fees. It won't cost you a bean!

To reserve your place and join us for an authentic visitor experience call
0800 028 0588 or
email: team@prideandpassion.net no later than 7 days before the date please.

 Friends programme - 'tell one person; do one thing'

A key part of the campaign has been the development of the 'Friends' programme. This is a network of tourism business operators and workers who've said they share the ambition to provide ever-improving experiences. They've indicated willingness to align how they do what they do with the Pride & Passion vision. In addition, they're trying to spread that view among their peers in the industry. The more people are aware of Pride & Passion and 'joined in' with the spirit and practice, the stronger and more influential the movement will get, so this 'viral spread' is key.

The message the Friends are taking out in the industry is 'if you think this is a good idea, tell one person about it and do one thing to make a difference to the visitor experience'.

Find out more

Pride & Passion has a lively website full of tips from business supporters and offering opportunities to get involved in your area.

You can also contact

29 Drumsheugh Gardens
Edinburgh
EH3 7RN

Telephone: 0131 226 3264

Fax: 0131 220 5905
Email: team@prideandpassion.net

Freephone 0800 028 0588