e-tourism workshops

  • Does your website attract enough visitors?
  • Are they the right kind of people?
  • Does it translate into bookings and profits?
  • Are you really confident your site is doing all it can for your business?

 HIE

Highlands & Islands Enterprise, in partnership with the Scottish Tourism Forum and VisitScotland, bring a workshop, designed specifically for people involved in the tourist industry, to your local area.

Workshops Designed for YOU!
A company web presence is a vital part of any business strategy these days, but getting your website to perform for you is not always easy.

This Level 2 interactive workshop is aimed at businesses which have some understanding of their existing online presence, but would like even more.

Expert instructors will take you through various ways you can use the internet to market your business; case studies will be used as examples.

Find out how to improve the functionality of your existing site to provide a smoother user experience and streamline your business processes. 

Our main aim is to show you how to use e-marketing effectively and how e-commerce can be implemented to suit the scale of your business at minimum cost.

Delegates will also have the opportunity to book a session with a HIE E-commerce advisor. Sessions to be booked during lunch break or at end of day

Why come along? Here's what tourism businesses said about our last series of Highlands & Islands Enterprise e-business workshops:

  • "Very useful and interesting event. High quality speakers."
  • "Excellent value for money!"
  • "I'm going to update my website strategy."
  • "Very worthwhile!"
  • "I've now got the confidence to change my website and update it regularly."


ONE-DAY WORKSHOP: 9.30am - 4.30pm

Cost to attend (includes refreshments and buffet lunch): £25 + VAT

We'll provide you with a laptop for the day

Delegates will be limited to a maximum of ten per workshop to ensure enhanced one to one advice so book quickly to ensure your place

Contact Elaine at the STF office - events@stforum.co.uk - or tel. 0131 220 6321.


Schedule of Events

  • Tuesday  30th October 2007, Lochgilphead, The Enterprise Centre - view or download the agenda for the day
  • Wednesday 31st October 2007, Fort William, Lochaber College- view or download the agenda for the day
  • Thursday 1st November 2007, Isle of Skye, Sabhal Mor Ostaig- view or download the agenda for the day
  • Tuesday 13th November 2007, Stornoway, HIE Innse Gall (Outer Hebrides)- view or download the agenda for the day
  • Thursday 15th November 2007, Forres, Horizon Scotland- view or download the agenda for the day
  • Friday 16th November 2007, Inverness, The Green House- view or download the agenda for the day
  • March 2008, Wick
  • March 2008, Kirkwall
  • March 2008, Lerwick


The voice of the tourism industry