Surviving the Crunch
With difficult times over the past year, and more challenging times ahead, it is more important than the tourism industry is pro-active, meeting changing consumer needs.
Gain an insight into the information available for business, future trends and local intelligence from Visit Scotland. Find out new techniques on e-commerce to boost revenue and benefit your business. Examine how cross and upselling approaches can help a business in difficult times. Listen to a working example of a hotel turned around by ambition and raised quality against odds. Raise your questions to the panel at the Q & A session.
The Open Day finishes with a networking lunch.
Speakers include:
Professor John Lennon, Moffat Centre for Travel and Tourism, Glasgow Caledonian University;
Neil MacLean, Smallmedialarge; Neil will be demonstrating Obama Marketing: How to use new media to gain a competitive advantage. Neil will describe how a Scottish tourism business can use tactics deployed in the recent US presidential campaign to gain market attention and drive new business.
Debbie Taylor, Old Course Hotel, Golf Resort & Spa, St Andrews. Debbie will be demonstrating how the Old Course Hotel is taking a proactive stance in the current climate and the dynamic initiatives that aim to achieve growth in a challenging economic environment. At the resort Debbie has created new sales strategies and marketing initiatives using their best approach - the staff - and their aim is to take a highly proactive approach to ensure they continue to grow their business.
David Smith, Buccleuch Arms Hotel.
Greg Shelton, Water Audit Services. Working with businesses large and small, Water Audit Services have provided, through the auditing of water costs, savings and refunds in excess of £1,000,000's in last year alone.
Tony Mercer, Head of Quality and Standards, VisitScotland.
For a full agenda please click here.
Delegate fees:
- Members: members are entitled to one free delegate place and up to three guests at £20 + VAT per guest.
- Non-members: fee of £40 (+VAT) per delegate.
Members Exhibition Rates:
- Insert into delegate pack £25 + VAT
- Exhibition space (inc. one free delegate) £75 + VAT
- Exhibiton space and insert (£100 + VAT)
Non-members Exhibition Rate:
- Insert into delegate pack £50 + VAT
- Exhibition space (inc. one free delegate) £150 + VAT
- Exhibition space and insert (£175 + VAT)
To register please email events@stforum.co.uk
