Professor John Lennon

John is the Moffat Professor and Director of the Moffat Centre for Travel and Tourism Business Development. It is the UK's largest University based tourism consultancy and  research centre. It is located in Glasgow Caledonian University and was initially endowed by the Moffat family (AT Mays Travel Agency). The Moffat Centre is responsible for the production of international consumer and market research and business development consultancy and with its profits it funds scholarships for students wishing to study Travel and Tourism (for further details see http://www.moffatcentre.com/). Since 1999 over £700,000 worth of scholarships have been awarded.

John has undertaken over 400 tourism and travel projects in over 35 nations. Currently, the Centre is working in Norway, Malawi, Canada, Lithuania, Ireland, England and Wales. In recent years projects  in Fiji, the USA, Egypt, Nepal, Romania, Poland, Germany, Czech Republic, Singapore and Russia have been undertaken..  John is the author of seven books and over 100 articles and numerous reports on the travel and tourism industry.

John is a Specialist Policy Advisor to the National Tourism Organisation; VisitScotland, and is a Board Member of the Canadian Tourism Commission European Marketing Group, Historic Scotland, the Scottish Tourism Forum, and was appointed by the Scottish First Minister to the statutory Monitoring Committee of Strathclyde European Partnership. In 2007-8 John acted as the Principal Advisor to the Tourism Inquiry undertaken by an all Party Committee of the Scottish Parliament.

The Moffat Centre is proud of its association with the travel industry and welcomes applications from students/potential students interested in a career in travel and tourism.