Leading by Example

Scotland the brand already enjoys a worldwide reputation disproportionate to its size and population, it is up to us all to enhance this even further, to work together to unlock the economic potential that exists within tourism in Scotland.

Investment in the workforce is investment for the future; leading to development of sustainable growth. Good working practices sit at the core of the TFFC, and people are at the heart of success for tourism. A skilled and positive workforce can make the difference to a business's potential success or failure. We need to develop inspirational leadership to deliver change and engage with grass roots where the economic growth is generated.

The open meeting will discuss the TFFC review on leadership, investment and customer experience; and seek speakers from public, retail and business sectors to encourage entrepreneurship, creativity and innovation.

There will be two question and answer sessions where delegates will have the opportunity to raise questions with the speakers.

Speakers include:

Brian Souter, Chief Executive, Stagecoach
Philip Riddle, OBE, Chief Executive, VisitScotland
Rebecca Brooks, Director, JAC Travel and Chair of SDMA
David Valentine, Head of Economic Development, Angus Council
David Cochrane, Chief Executive, HIT
Ewan Reid, District Forester, Communities Recreation & Tourism for Moray and Aberdeenshire Forest District - winner of 2008 Scottish Thistle Award for Consumer Care
Geraldine Hamilton, Crosswoodhill Farm - winner of 2008 Scottish Thistle Award for Customer Care Accommodation.
Janet Gray, HR Director, Ramada Jarvis and Ann Marie Wilkinson, Ramada Jarvis - winner of 2005 Scottish Thistle Award for People Development (large company).
Gordon Bell, The Retailer
Iain Herbert, Chief Executive, Scottish Tourism Forum