Tourism Framework for Change
The 'Tourism Framework for Change' was launched on 7 March 2006.
Tourism Minister Patricia Ferguson and Peter Taylor, Chair of the Scottish Tourism Forum, outlined new industry led actions that will help achieve 50 per cent growth in tourism revenue by 2015.
Peter Taylor said: "The Tourism Framework for Change sets out the building blocks and the priorities for the future, it is up to us all to grasp the opportunity to be innovative and work beyond what is targeted within the Framework. Above all we must be reactive to market changes and together, stay one step in front of the competition."
Last year STF conducted two major industry consultations, panel interviews and an industry survey that achieved over 650 responses. We are delighted to be mentioned throughout the resulting final documents, and look forward to playing a major role in the delivery and monitoring of the targets with both the industry and the public sector.
Please see this website's Tourism Strategy Refresh page for more information about the initiative, and links to all relevant documents.
Information is also available on the Scottish Executive website.