The new technologies have developed our business in many ways that we could not think of. When the Internet came, the advertising jumped to the next level and enabled us to reach the shops and vendors easily. For example, if you are looking for air compressors in Yorkshire, Google will get you the best results in a second, showing you all the places where you can find these in Yorkshire. But how does this process work? How Google finds whatever we need? What is the process behind? We will reveal that in our article, so stay tuned!
The crawling of the web
First of all, Google has a set of its small programs that literally crawl through the Internet and take a note of each site they find. When we say the notes, we think of titles, articles and other related content that shows information about you and your website. Having in mind the data that that more than a few thousands of web pages is created daily on the web, we can assume that this is a huge challenge for Google. Whenever founds new information, Google stores these in a database. Then, upon your search/query, it outputs the relevant results. Not only it outputs the relevant, but also the accurate results that give readers exactly what they need. For that reason, Google became the first search engine for the majority of users.
How does Google know if the results are accurate and relevant?
As there is no AI yet that could process everything using mere input results, the developers had to invent some other system that would work well and give customers what they search for. Among the strongest factors of determining whether the page is valid and relevant is the number of backlinks. The more backlinks you have, the bigger the authority you become in a certain niche. The backlink is basically a link/reference to your website/blog, from the other blog/user who wrote a text that had something with the niche you are in. Those links are basically votes.
However, Google also identifies those that link to other sites, and if someone who is not an authoritative site links to your page, you will not get too many points for that. But if an authority website backlinks to your page, you can be sure you will get an award. For example, if you are having a website about cats, and the official Whiskas website posts an article about cats and links to your blog (you have written a review for their food that you bought for your cat), it means you are getting a link from the authority in this niche and that is worth a lot.
Tags and meta descriptions
Google also searches all your tags (h1, h2,h3…) and with the help of a little bit of AI, manages to understand if you have the relevant content on your website. The tags must correspond to the content you are writing, otherwise, you could be marked as a spammer. Also, meta tags (a short text, usually one or two sentences, which describe the purpose of your page) are very important, as these are presenting the core info of your page or a website. Also, people search for something as they have a particular problem. Your job is to solve their problem (write an explanation or relevant text) and if you do this often, Google will recognize you as a good source of information and will rank you better.